We are a team of outdoor enthusiasts based out of Åre, a small mountain town in northern Sweden.
Since 1984, we have tried to find unique and innovative solutions to everyday outdoor problems. Our passion for nature means we're often occupied in the outdoors, exploring the vast nature around Åre. Hiking away to find the perfect trout stream, ski touring to the Sylarna peaks mountains or just walking the dog is a part of life here, all of which gives us the input in creating the most durable and innovative products out there. Thinking differently was part of our soul right at the very beginning, and it remains key to this day. We have always followed our own path and remained independent to the industry. Our focus is durable products, pioneering sustainable thinking and creating unique design solutions.