Sram is a leading manufacturer of cycling components and accessories based in the United States. The company was founded in 1987 and has since become a well-known brand in the cycling industry, offering a wide range of products for both road and mountain biking. Sram's products include drivetrains, brakes, suspension, and wheels, among others. They are known for their innovative technologies, such as the wireless electronic shifting system, AXS, and the hydraulic disc brake system, Guide. Sram's products are designed to provide cyclists with high performance, durability, and reliability, making them a popular choice among both amateur and professional cyclists worldwide.